Marketing Coordinator

Job Location: Laredo, Texas

Immediate Supervisor: Director of Marketing and Development

Department: Development & Marketing

Skill Level: Mid-Level

Employees Supervised: None                                                                                                    FLSA: Exempt

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Position Summary: The Marketing Coordinator reports to the Director of Marketing and Development.

The Coordinator is responsible for supporting the director in executing the Food Bank’s marketing and communications strategy to tell the story of our work and share our message with a variety of audiences. In this role, the Marketing  Coordinator will visit member agencies across the state and gather stories (including photos and video) that document the work of the Food Bank, its network, and the people served. 

They will prepare this content for use on the website, in social media and for key publications. The Coordinator will plan and execute the Food Bank’s social media strategy with the Director’s guidance and maintain the website, keeping it current and informative.

This position is an active part of the Marketing and Development team, representing the Food Bank in various roles inside and outside of the Food Bank as well as becoming involved with other department projects and events as necessary. It is critical that the Marketing Coordinator be able to think big-picture about the organization’s needs and goals in order to be a strategic partner to the Director of Marketing of Development.

Duties and Responsibilities

•  Collect Stories to Promote the Work of the Food Bank

•  Conduct frequent interviews with guests, staff and volunteers at member agencies to be used for newsletters, direct mail, website, social media, press conferences, etc.

•  Maintain the Food Bank’s photo and story library by taking photos and videos.

• Develop video content for use on the website and in social media.

•  Build and maintain relationships with pantry representatives and guests to facilitate the collection of stories

• Work with the Director of Annual Giving and the Director of Communications to understand our mailing schedule and the content needed for each mailing.

 Online Content

• Closely monitor the website to ensure content is fresh and engaging, changing content as needed.

•  Develop new content by writing stories, creating new web pages as needed, and soliciting updates from other departments.

• Assist with writing eNewsletters for donors and other constituents based on an established editorial calendar.

•  Implement design changes to the website.

• With the Director,  plan and execute social media strategy for the Food Bank.

• Stay abreast of social media engagement and actively respond to posts and inquiries

• Track social media growth and analytics

 Marketing & Communications Publications

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Assist the Director of Marketing and Development  in writing content for key organization publications including:

• The direct mail program, twice a year

• Annual Report

• Brochures, fact sheets, etc.

•  Design ads, flyers, banners, brochures, fact sheets, event signage, invitations, etc. as needed.

•  Community Events

• Proactively seek speaking opportunities for key Food Bank staff members to educate the public about our work 

• Manage inquiries from third parties (individuals or organizations) wishing to organize an event or cause marketing campaign to benefit the Food Bank.

•  Manage inquiries from outside groups that want a representative from the Food Bank to speak at their upcoming event. 

• Represent the Food Bank at fundraising events run by outside groups to benefit the Food Bank as schedule permits.

•  Serve as contact person for Food Bank tours, provide tours and coordinate tour schedule

• Take photographs at events as needed for future use

 Public Relations

• With the Director of Marketing and Development, develop public relations strategies for Food Bank events and announcements as needed.

• Assist Director in advocacy efforts

• Write press releases and send them to appropriate press outlets as needed.

• Maintain press list with accurate contact information

• Maintain list of media coverage

• Identify opportunities to respond to current news and events to raise awareness of the issue of hunger and its connection to other topics.

• Share news as needed on social media

• Assist in analyzing and reporting impact of communications on organizational success

•  General clerical duties

• Assist with the organization and implementation of department events

• Work with entire team to achieve the Food Bank’s fundraising goals

• Build relationships with staff at the Food Bank to strengthen communications within the organization

• Help establish and maintain internal communications to keep staff informed of the work of the organization

• Supervise event volunteers as necessary

Fundraising

• Understanding of fundraising techniques, donor relations, and campaign management. 

• Managing logistics for fundraising events, including event planning, venue management, and vendor coordination. 

• Develop and implement marketing materials for fundraising efforts. 

• Track and analyze fundraising data to measure the effectiveness of campaigns. 

• Solicitation

Skills and Qualifications

• Bachelor’s degree in communications, journalism, marketing, public relations, English or related field with at least 2 years of experience. 

• Demonstrated ability to interview subjects and write strategic communications pieces for an organization, including press releases, newsletters, website content, etc. 

• Experience with Word Document, Adobe, Canva, Mailchimp, WordPress, Wix and Google Analytics. 

• Strong photography and videography skills. 

• Experience managing social media for an organization preferred. 

• Prior experience in public relations, non-profit communications and/or fundraising preferred.

• Excellent written and oral communication skills. 

• Bilingual a plus. 

• Experience with CRM a plus

• Must have a license, a car and the ability to drive to sites throughout the state. When the need arises, coordinator must be able to work outside of normal working hours.

Working Conditions

● While this job is mostly indoors, there will be some required outdoor activities.

● Must also be able to lift 10-15 lbs.

● Must be able to work full time

● Must be able to work evening and Saturdays, as needed

● Minimal travel outside Webb County may be required.

● Must be comfortable sharing an office space

● Must comply with the company dress code

This job description does not list all the duties of the job. You may be asked to perform other duties. You will be evaluated in part based upon your performance of the tasks listed in this job description. The South Texas Food Bank has the right to revise this job description at any time. This job description is not a contract for employment.

The South Texas Food Bank is an equal opportunity employer.

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 How to Apply:

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Please submit resume and cover letter or business writing samples along with application to development@southtexasfoodbank.org.